Thanks To Event Streaming, The Sky Is No Longer The Limit
Indeed, the world is still far from defeating COVID-19, many have spent 18 months in lockdown, but already for a couple of months in many places in the United States, people have been returning to the streets, offices, and restaurants.
Now life is slowly returning to an almost every day “normalcy” but with the smell of sterilized mouth covers. But, unfortunately, many are still unable to return to their usual routine, unable to travel freely as they did before or to embrace their loved ones. But if this experience has left us with anything good, it is, among many other things, the fact of realizing the reach of technology and the importance it has in the lives of all people.
If the vast majority of people carried a screen with them all day long, the confinement forced us to live through our devices. Suddenly we found ourselves ordering groceries online, making bank transfers, having video birthday parties, consuming digital content by the fistful, and of course, working online. Who can forget those tender images of the professor teaching a class while his little daughter escaped from the arms, holding her in the other room and running into his arms as a smile and an excuse escaped from his mouth? Scenes like that are now commonplace.
But it is also thanks to this period of distance and technological dependence that many companies became aware of the possibility of cutting costs and increasing the work-life balance of their employees; teleworking is now a policy that many companies have adopted as a new way of doing things.
Also, some took advantage of the fact that technology eliminated all borders and started their own business, now shipping their products to all parts of the country and the world! And the same thing is happening now with events.
If before you had to register for a congress, a trade show, a conference, or simply an entertainment event, buy your ticket, plan your trip if it was in another city, buy a flight and book a room in a hotel, now, it is the event that reaches you wherever you are.
Event streaming has become the most practical solution to increase the impact and diffusion of corporate events and, at the same time, project an innovative image of the company. Moreover, it is relatively inexpensive and straightforward to carry out thanks to the platforms and social networks that increasingly allow us to broadcast live.
Event streaming is an added value for users. Nowadays, it is widespread for companies to broadcast their events, which offers very positive results.
Streaming adds a sense of closeness and opens doors that offer confidence, attract, and make everyone who accesses the content before, during, and after the event participants.
Streaming availability is extensive, as it can be configured to offer both live and deferred content. Thus, each user will access the content whenever they want to have the best possible experience of the event.
Expensive television transmissions have given way to a cheap medium: streaming, since it allows reaching a massive audience at a price that would have been unthinkable in the last century.
The real-time event adds a great deal of spontaneity and creativity, which are fundamental factors to generate interest and offer quality acts that the public likes.
This can translate into recordings or videos that can be shared on networks, advertising, or a list of followers of the live broadcast that will keep in touch.
One of the advantages of streaming is that it offers access to a large amount of data: the number of followers, likes, shared posts, interests, and feedback, essential to keep in touch with the audience and improve each event.