Suppose you have spent your time reading ways to promote the music, you know importance of SoundCloud. There are chances that you have stumbled over services that will allow you “buy” the social media followers and plays, which includes SoundCloud. The cursory search of “buying SoundCloud followers” actually showed up many websites that are offering to sell the “genuine” followers for $2 for over 100 followers.

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Suppose you have not guessed it till now, all providers providing you plenty of followers for some dollars are bot farms. And none of these followers that they sell are actually real. They will create many bots, and use to auto-follow the accounts. So, on paper, it gives you plenty of followers who have “listened” & liked the music many times.

But in reality, you only have them made bot profile that is following you (many others like you). And their profiles may not have any kind of images & can have the random names suh as “User12345678”. Even huge artists are having many “fake” followers so; “listen” from bot is equally good as playing the music in one empty room. Nobody has heard it, and nobody cares about this.

In order, to know why such services exist, you need to first take the detour in to the murky tricks. Although internet is vast and grown up, huge chunks of these still the immature wild-west, which you have imagined to be in’90s. Spammers & scammers rule roost in the wild-west, and sending out fake traffic, running the botnets, as well as hijacking the computers for their financial gain.

Only to give you a little idea of this scale of the problem, Twitter has suspended over 70 million of fake accounts & bots in two months. A bit older study also found that around 48 million of Twitter accounts are nothing but bots –around 20% of the Twitter’s whole user-base.

Like you may imagine, things are not any different on the SoundCloud, Instagram, and Facebook. Facebook, for example, removed whopping 754 million of fake accounts in one single quarter. Majority of the bot farms are actually operated by the anonymous companies and places where the spam laws are tough to enforce & where regulations are tough to apply. The businesses, individuals, or politicians, buy the bot accounts.

Why?

There are 2 reasons:

• For creating an impression of popularity and politician with one million followers looks much better than with 1,000 followers.
• Creating impression of activity. Just like above, band that gets over 500 retweets looks impressive than someone getting 50 RTs.
• Both these will be used for pushing agendas & having more traffic.